Summary:
The Affiliate Manager is responsible for managing the day-to-day activities involved with affiliate publishing of Digital Media Solutions’ advertising campaigns. He/she will work closely with the Affiliate Director, Sales Team and Management to ensure success for both the affiliate and advertiser.
Reports to:
Responsibilities:
· Monitor affiliate activity, analyze performance, identify areas of improvement, and recommend ways to increase affiliate-generated revenues.
· Maintain high level of communication with affiliates, recommend new campaigns for affiliates and provide performance feedback to advertiser team
· Supply creative packages, links and reporting to affiliates as needed
· Communicate and monitor compliance or brand guidelines in affiliate channel
· Proactively monitor traffic sources on all campaigns
· Recruit new affiliates through research, referrals and other avenues
· Set and manage monthly, quarterly and annual goals for revenue growth
· Represent DMS at industry conferences
· Strategize, plan, execute and optimize email, social, mobile and display campaigns
· Implement initiatives that enhance affiliate productivity, create new growth opportunities and increase ROI
· Complete other duties, tasks and activities as they arise
Requirements:
- BS/BA degree in marketing, communications, advertising, or business
- 3 + years prior experience in Media or Affiliate Marketing
- Excellent verbal and written communications skills
- Strong computer skills and proficiency in MS Office- Especially Excel.
- Self-starter and work well within a team environment
- Strong recruitment and negotiation skills
- Ability to effectively manage and build client relationships
- Able to succeed in and enjoy a fast-paced, quick-witted environment
- Ability to understand and verbalize technical language involved in affiliate implementation
- Expertise in many forms of internet media and marketing, with knowledge of email marketing
- Have established contacts with publishers and media networks
- Possess an understanding of media metrics, campaign tracking and optimization
- Teach and mentor junior/peer level team members
- Monitor affiliate activity, analyze performance, identify areas of improvement, and recommend ways to increase affiliate-generated revenues
- Always have a thorough understanding of your affiliate's traffic sources & user engagement process
- Develop top tier accounts and develop affiliate contact management strategy
- Recruit new affiliates through research, referrals and other avenues
- Set an example for others, establish a leadership attitude amongst your peers
- Average $100k (approximately) in margin over a time period of 3 consecutive months
Candidates will be considered in totality of their skills and experience versus strict interpretation of “requirements.”