Affiliate Manager

Remote

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Posted Date 8/24/2021
Description

Reports to: SVP of Distribution

Location: Remote USA, excluding Colorado

Position Overview

The Affiliate Manager is responsible for managing the day-to-day activities involved with affiliate publishing of Digital Media Solutions’ advertising campaigns. He/she will work closely with the Affiliate Director, Sales Team, and Management to ensure success for both the affiliate and advertiser.

Responsibilities

Compliance:

  • Monitor affiliate activity, analyze performance, identify areas of improvement, and recommend ways to increase affiliate-generated revenues
  • Execute optimizations: sub ids, rate adjustments, quality checks with AM and AE
  • Take appropriate action on QC: Pulls, Pausing Sources, Reviewing Messaging
  • Utilize tools to ensure compliance
  • Utilize click logs and conversion to ensure compliance
  • Ensure we communicate effectively to discuss the type of traffic generated and match the affiliate traffic to appropriate campaigns

Communication:

  • Develop strong relationships with publishing partners, inquiring about their promotional channels and business success needs, and utilizing on-going communication with publishing partners to properly match up campaign inventory to available traffic inventory
  • Be in constant communication with publishing partners via email, Skype, phone and other communication applications including WhatsApp and Slack
  • Use all communication means to document crucial communications such as immediate campaign expirations, caps and other time sensitive items; Respond to publisher requests in a timely manner
  • Effectively relay the goals, values and guidelines of DMS to publishing partners, always representing DMS in a positive manner.
  • Maintain a high level of communication with affiliates, recommending new campaigns for affiliates and providing performance feedback to advertiser team
  • Supply creative packages, links and reporting to affiliates as needed
  • Communicate and monitor compliance or brand guidelines in affiliate channel
  • Proactively monitor traffic sources on all campaigns
  • Set and manage monthly, quarterly and annual goals for revenue growth
  • Represent DMS at industry conferences
  • Strategize, plan, execute and optimize email, social, mobile and display campaigns
  • Implement initiatives that enhance affiliate productivity, create new growth opportunities and increase ROI
  • Complete other duties, tasks and activities as they arise

Client Success:

  • Provide ongoing support for publishing partners including optimization information, seasonal trends and network highlights
  • Effectively communicate with support departments including tech, product and finance for client inquiries and immediate needs, especially needs that can impact revenue
  • Implement initiatives that enhance publisher productivity, creating new growth opportunities and increasing ROI

Qualifications

  • BS/BA degree in marketing, communications, advertising, or business
  • 3 + years prior experience in Media or Affiliate Marketing
  • Strongly preferred 3+ years experience in with direct email marketing, social, native and listicle publishers
  • Proficient experience working with CPA, CPL and CPM traffic models
  • Strong knowledge and understanding of quality and KPI traffic management for lead gen campaigns
  • Excellent verbal and written communications skills
  • Strong computer skills and proficiency in MS Office- Especially Excel
  • Self-starter and work well within a team environment
  • Strong recruitment and negotiation skills
  • Ability to effectively manage and build client relationships
  • Able to succeed in and enjoy a fast-paced, quick-witted environment
  • Ability to understand and verbalize technical language involved in affiliate implementation
  • Expertise in many forms of internet media and marketing, with knowledge of email marketing
  • Have established contacts with direct publishers and media sources
  • Possess an understanding of media metrics, campaign tracking and optimization
Candidates will be considered in totality of their skills and experience versus strict interpretation of “requirements.”

About DMS

Digital Media Solutions® (DMS) is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers.

DMS is a growing company that provides team members with opportunities to learn new technologies and enhance their skills. In addition to competitive salaries, reliable work schedules, access to technology, an energetic and connected work culture and an impressive suite of employee health and wellness benefits, DMS also offers employees the chance to further acquire industry knowledge and network with colleagues.

The culture at DMS is built on a foundation of collaboration, support and inclusion. DMS believes in the power of teamwork. DMS is more than just an award-winning company, we are a team that supports one another, challenges each other and celebrates together.

Location
Remote

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